Guerrilla Projection Lights Up Trafalgar Square for Korn Ferry

Korn Ferry wanted to create a powerful and memorable brand moment in the heart of London - one that would surprise and engage their senior leadership team during a private reception at the National Gallery. The activation needed to feel bold yet premium, aligning with the prestige of both the location and the occasion.

Working in collaboration with RDE Projects and Denver-based agency Outdoor Nation, we delivered a high-impact guerrilla projection that transformed the façade of New Zealand House, adjacent to Trafalgar Square. Two vehicles equipped with 31,000-lumen laser projectors were strategically positioned to ensure maximum clarity, scale, and visual presence in one of the capital’s most iconic settings.

Korn Ferry’s logo and core message were illuminated across the building with striking precision, creating an unexpected and visually commanding statement. The projection cut through the city’s ambient light, capturing attention while maintaining a sleek and sophisticated aesthetic.

The result was a dramatic brand welcome that set the tone for the evening. As the client’s senior management team arrived for their private viewing of the Van Gogh exhibition, they were greeted by a bold visual expression of their brand delivering a truly memorable London moment.