Games Global Makes Its Barcelona Debut

At ICE Totally Gaming 2025 in Barcelona, Games Global aimed to create a stand that reflected the scale, ambition, and premium positioning of their brand. Their goal was to deliver a space that combined high-impact visibility with functional, purpose-built environments to support both product engagement and private business conversations.

We proudly designed and delivered a sleek, sophisticated double-deck exhibition stand that seamlessly blended innovation with practicality. The architecture created a strong, confident presence on the show floor, while the layout was carefully planned to maximise visitor flow and engagement.

A large-format LED screen served as a powerful visual centrepiece, ensuring strong brand visibility from across the exhibition hall. Ten dedicated studio spaces equipped with interactive touchscreens allowed visitors to explore Games Global’s portfolio in an immersive and hands on way.

Complementing the interactive zones, private meeting rooms and a dedicated games demo room provided refined, focused environments for deeper discussion and product showcases. The result was a carefully curated exhibition space that balanced impact with purpose – strengthening Games Global’s presence at ICE 2025.