Microgaming returned to this year’s ICE to launch Red Papaya as a distinctive new studio brand. The stand needed to cut through the busy exhibition floor, immediately capture attention, communicate the studio's personality, and drive meaningful engagement with partners from day one.
We were appointed to design and produce an 8x7 m exhibition space that would bring the new studio brand to life. Drawing inspiration from Red Papaya’s signature game, Kong’s Jungle Tower, the concept translated the game’s vibrant world into a bold, immersive environment. Layered graphics, rich textures, and playful design details created instant impact while staying strategically aligned with the brand narrative.
