Games Global: Delivering a Stand That Exceeded Expectations

Event Live was proud to design and deliver Games Global’s most impactful stand to date at ICE Totally Gaming 2026. The brief was clear: create a stand that would reflect their premium brand, engage key clients, and stand out on a busy show floor. The challenge was to combine exclusivity, functionality, and high visual impact within a double-deck space.

To meet these objectives, we designed a carefully zoned exhibition space that balanced public interaction with private, high-end meeting areas. An invite-only clubhouse and beautifully curated meeting rooms provided a luxurious setting for Games Global to host partners in style, creating an atmosphere of exclusivity and refinement. Meanwhile, immersive studios and a state-of-the-art games demo room allowed visitors to experience the products firsthand.

A central solution to the visibility challenge was the striking LED wall wrapping the exterior. Dynamic, high-impact content transformed the façade into a visual magnet, attracting attention from across the exhibition hall and reinforcing the brand’s innovative personality.

By combining meticulously designed meeting environments, interactive product experiences, and bold visual impact, we delivered a stand that was not only visually stunning but also strategically effective. This approach ensured Games Global’s presence at ICE 2026 was their most memorable and standout to date.